Product activities
Working with persons:
- Target audience analysis: user segmentation.
- Creating personas based on interview data.
User experience design:
- Participating in the discovery process
- Regularly analyzing competitors to identify potential improvements and user experience patterns.
- Conducting usability tests of core and micro-scenarios
- Maintaining the backlog
Working with a design system
- Transition of the interface to a unified design system to ensure consistency with other company products
Business goal
- Increase mortgage sales by simplifying the process for non-bank clients to obtain mortgage products.
- Simplify the process for clients to obtain mortgage products by creating a convenient digital service.
- Reduce the workload on branches through digitalization of processes.
Design goal
- Design a user-friendly interface that will allow the user to navigate the mortgage application process without any problems.
About
The mortgage service allows unauthorized users, not bank clients, to apply for a mortgage.
Qualitative Research:
- Moderated UX interviews (planning and analysis in Notion)
- In-depth interviews
- Corridors
Quantitative Research:
- Surveys (Google Forms)
- A/B Testing
Research
As part of the product, I have implemented the practice of conducting research
An example of a prepared prototype for a moderated UX interview
Responsive Design
Each screen form was designed for 4 sizes + dark theme
Layouts
All completed layouts in the project are displayed as a user's path through the screens. Below is a visual representation of how layouts are displayed in Figma.
